AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on iOS in Italy: Q2 2022 Performance
Explore the performance of the top 5 drawing and coloring applications on iOS in Italy during Q2 2022, including weekly downloads, revenue, and active user trends.
The second quarter of 2022 saw significant activity in the Drawing & Coloring app category on iOS in Italy. Here’s a breakdown of the performance of the top 5 applications, based on data from Sensor Tower.
Happy Color by Numbers Game experienced fluctuating weekly revenue, peaking at approximately $66 in mid-April and ending the quarter at around $63. Weekly downloads started strong at 6.7K but saw a decline to around 3.8K in mid-May, before recovering to 6K by the end of June. The app maintained a relatively stable number of weekly active users, ranging from 82K to 94K, with a slight dip in mid-May.
Pixel Art － Color by Number had a steady weekly revenue stream, with peaks and troughs between $270 and $420. Weekly downloads showed a downward trend, starting at 3.4K and dipping to around 1.8K in mid-May, eventually stabilizing around 2.3K by the end of June. Weekly active users fluctuated between 39K and 54K, with noticeable peaks at the beginning and end of the quarter.
Color Pop AI - Coloring Book saw weekly revenue ranging from $90 to $172, with a consistent performance around $150 in the latter half of the quarter. Downloads experienced a decline from approximately 2.8K at the start to around 1K by the end of June. Active users followed a similar trend, decreasing from 8.9K to around 6.8K, with a temporary peak of 9.7K in mid-June.
Sandbox - Pixel Art Coloring maintained consistent weekly revenue, hovering between $120 and $150 throughout the quarter. Downloads remained relatively stable, ranging from 1.2K to 1.9K, with a slight increase towards the end of the period. The app's weekly active users were steady, fluctuating between 118K and 135K.
Color by Number：Coloring Games showed robust weekly revenue, peaking at around $685 in mid-April and maintaining figures above $500 throughout the quarter. Downloads were relatively low, ranging from 700 to 1.4K. The app had a consistent number of weekly active users, with figures around 7.8K to 10.1K, showing minor fluctuations.
For more detailed insights and data, visit Sensor Tower.
